Cinemagraphs are composed like a photo, but contain a perfectly looped video motion that captures attention, tells a deeper story, and mesmerizes audiences. Cinemagraphs are used for: Digital Marketing: Cinemagraphs increase engagement, lower costs, and lead to higher conversions more than still photos in Facebook, Twitter, and Instagram ad campaigns. Social Media: Cinemagraphs are easily shared as a short video file on social media. They auto-play and auto-loop on Facebook, Twitter, Instagram, and Snapchat. Cinemagraphs are proven to have a higher CTR on website banners compared to still photos.. Cinemagraph Pro lets you to spend less time on complicated editing, and more time on creating.
Share Shares 0 Have you ever encountered photos where part of the image is animated while the rest stays perfectly still? This new type of media that toes the line between photo and video is called a cinemagraph.
Cinemagraphs are increasingly popular in marketing campaigns and social media as they boost click-through rates and draw your audiences attention to your content. Want to make cinemagraphs on mobile devices? Check our other blog post that focusses on the best apps for making cinemagraphs on iOS and Android. Cinemagraphs animate only part of an image while the rest remains still. They tend to loop seamlessly to create the illusion of living scene.
How it works Many apps use the same technique to achieve this effect: Cinemask Pro Verdict: The best value for money on Mac and feature packed. Highly recommended for making cinemagraphs on Mac OS X Cinemask Pro gives full control over cinemagraph creation, after importing your source video you trim to length, choose a freeze frame, and use the brush options to draw in the animated mask.
It has the most important features a cinemagraph app needs — seamless loop creation, ping-pong bouncing loops or cross-fade transitions with the ability to fade duration , opacity settings for advanced blending, and export as GIF or Video files with different quality settings applied. The best value for money on OSX Packed with all the features you need for making cinemagraphs. Cinemagraph Pro by Flixel Verdict: It also includes options to crop, change video levels, plus a bunch of video filter presets.
Graphitii Verdict: One-time fee, nice interface. Cloud based, so you will require an active internet connection this could be a plus or minus depending on how you see it! Gifzign Verdict: Fully featured animated gif editor, decent cinemagraph editor Gifzign appears to be an animated gif editor, letting you import videos and add text and edit to suit. The cinemagraph option seems to work well, though it is missing a few options like brush hardness.
Overall it does the trick for a reasonable price. Cheap, not particularly pretty but mostly does the job. Clipgraph previously Flickgraph has been around for a while. The interface is a no-frills affair, but it has most of the options you would expect at this point. You need the camera to be perfectly still or you will ruin the illusion.
Try turning the hardness on the brush right down to fade between animated and non-animated sections. Without a fade, you might see some harsh edges between the animated and still sections of the image. Cinemagraph inspiration The possibilities for creativity are endless: Animate rainfall while the rest of the photo remains motionless Crashing waves on a beach give life to an otherwise still image Animate blinking eyes or hair blowing in the wind on a portrait Move just the steam coming off a hot meal Cinemagraphs.